| Q: What is CPC
A:The cost per click is
the amount you pay for each customer who makes a click on your link or
banner.
Example: if you have placed a bid of $0.5 per click on Overture, your
CPC rate is 0.5
Note: Use the CPM to CPC converter to calculate the CPC rate of your CPM
advertising campaigns.
Q:
What is
conversion ratio
A:The conversion ratio
percentage is a measure of users who perform the target action once they
get to your website like making a purchase, subscribing to a service
etc.
Example: If out of every 100 visitors, 5 make a purchase, the conversion
percentage is 5%.
Q:
What is ROI
A:The return on your
advertising campaign investment in dollars.
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